Public Relations Manager

  • Full Time
  • Phnom Penh
  • February 20, 2025

VISOTH EDUCATION CO., LTD.

University of Technology and Entrepreneurship

Position Overview:

The Public Relations Manager will be responsible for managing and enhancing the reputation of UTE by developing and implementing strategic public relations campaigns. The role requires a skilled communicator to work across media, stakeholders, and internal departments to promote the university’s brand, achievements, and academic offerings.

Key Responsibilities:

  1. Media Relations:
    • Develop and maintain relationships with local, regional, and international media outlets.
    • Write and distribute press releases, media advisories, and other communications to increase media coverage.
    • Respond to media inquiries and manage crisis communication when necessary.
  2. Strategic Communications:
    • Create and implement comprehensive public relations strategies aligned with the university’s goals and mission.
    • Develop key messaging for internal and external audiences, ensuring consistent and accurate communication.
    • Coordinate with other departments (Admissions, Alumni Relations, Faculty, etc.) to ensure alignment of messaging and PR initiatives.
  3. Content Creation:
    • Oversee the creation of high-quality written content for publications, including the university’s website, newsletters, social media, and other communication channels.
    • Ensure content reflects the university’s values, achievements, and brand voice.
    • Manage the production of promotional materials such as brochures, annual reports, and multimedia content.
  4. Event Management:
    • Organize media events, press conferences, and university-related public events (seminars, conferences, open days, etc.).
    • Manage logistics, coordinate media attendance, and ensure proper coverage of events.
    • Serve as the point of contact for media at university events.
  5. Stakeholder Engagement:
    • Build and maintain relationships with key stakeholders, including government officials, alumni, corporate partners, and the local community.
    • Represent the university in public forums, conferences, and community events.
    • Collaborate with internal departments to ensure effective communication with students, faculty, staff, and parents.
  6. Crisis Management:
    • Develop crisis communication plans and protocols.
    • Work proactively to manage any public relations issues and mitigate potential risks to the university’s reputation.
    • Provide counsel to senior leadership in handling sensitive issues.
  7. Social Media & Digital Strategy:
    • Oversee the university’s social media strategy to increase engagement and enhance the university’s online presence.
    • Create social media campaigns and track performance metrics.
    • Monitor online sentiment and manage the university’s digital reputation.
  8. Reporting & Analysis:
    • Monitor and analyze media coverage and public sentiment regarding the university.
    • Prepare monthly and quarterly reports on public relations activities, media coverage, and campaign performance.
    • Use insights from media monitoring to adjust strategies and improve future initiatives.

Qualifications:

  • Bachelor’s degree in public relations, Communications, Marketing, Journalism, or a related field.
  • Minimum of 5 years of experience in public relations or communications, with a proven track record in media relations and strategic communications.
  • Strong written and verbal communication skills in English and Khmer.
  • Experience in crisis communication and issues management.
  • Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.
  • Knowledge of digital marketing and social media platforms.
  • Strong interpersonal and networking skills.

Preferred Skills:

  • Experience in the education sector, particularly in a university or academic environment.
  • Creative thinking and ability to adapt strategies to different audiences and platforms.
  • Experience in content creation, graphic design, or multimedia production.
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